Launching our sister brand: CRAFT STORIES October 22 2020
A lot of us share a love of beautiful, well-designed, and finely crafted things especially ones that have a soul and a story. We revel in thoughtful details and gush over unexpected pattern plays. The aesthetes. Most of you know us for the jewelry we design, some of you know of my passion for crafts, and a few of my love for home decor.
For a while now, I've been wanting to branch out and experiment with other mediums like textiles and home decor. Finally, last year I gave in to my creative urges and took the plunge. I began by reaching out to our old artisan collaborators as well as new ones, all the while honing on the POV I'd like to bring to the table. Our debut decorative arts collection is almost ready and we are working overtime to try to launch it before Diwali but more on that later. For now, please say hello to a new chapter in our creative journey- Craft Stories!
Contemporary objects that blend traditional craftsmanship with a modern aesthetic and sustainable design ethos. A celebration of the much overlooked 'Indian Minimalism', influenced by our love for Bauhaus and Mid-century Modern aesthetics.
While Craft Stories is in many ways an extension of Lai it is designed to have an identity of its own. Our focus will be on home decor/art objects and jewelry will form only a tiny part of our work. Do check out the website www.craft-stories.com
Wish us luck and do share your thoughts on our new venture!
xo Puja (Founder and designer, Lai)